Collateral is the printed content created by brands to show customers how products will benefit them and build brand identity. Collateral can include brochures, catalogs, posters and more. When used effectively, collateral will take potential customers through a journey and lead them to your call to action, such as making a purchase or visiting your website.
Creating collateral that engages, informs and inspires is a challenge and requires a strategy and skilled people. The quality of the final product can make or break your branding efforts. In this article, we’ll share how to achieve great-looking marketing collateral with the help of a digital printing process.
Digital printing uses a computer to assemble an image that is then printed on a variety of substrates such as paper, plastic, glass, canvas and more. In addition, digital printing eliminates the need for plates – this allows for a much faster turnaround time, as well as less waste and lower costs.
With digital printing, you can print full-color artwork and variable data inline on a single sheet of paper. This is a great option for projects that require a high level of customization. Variable data printing also helps to reduce production times, simplifies the workflow and eliminates inventory management.
The main advantage of digital printing is its ability to produce high volume jobs quickly and cost-effectively. There are no expensive setup fees that come with traditional analog printing methods like lithography, flexography and gravure. Digital printing can also be used to create short print runs or on-demand printing, which is often more difficult with other types of printing.
In addition to its fast turnaround, digital printing produces high-quality results. This is due to the fact that digital printing uses a continuous tone, which provides accurate color. This makes it a good choice for high-quality marketing materials, such as brochures, flyers, postcards, and newsletters. Using a digital printer to create your marketing materials will result in the highest-quality results possible. It will ensure your colors are vibrant, the images are clear and crisp, and the text is easy to read.
Another great benefit of digital printing is that it can be used to create a wide range of products. This includes items that would be more difficult or impossible to create with other types of printing, such as custom shaped products or unique packaging designs. Digital printing services, such as those offered by Orlando Printing Services, also offer eco-friendly inks and materials to further improve your environmental stance. For more details visit https://www.orlandoprintingservices.net/.
While it’s true that digital printing is a better choice for smaller run sizes, screen printing can still be a viable option for larger orders. This is because it’s a much quicker process, and you can avoid paying for the initial set up that comes with digital printing – this is known as an origination fee. Screen printing can also be a good choice for high-visibility marketing pieces, such as banners and signs, that will be displayed in a public space or at a trade show. This type of marketing can have a huge impact on your brand, so it’s important to choose the right method for your needs.